Nom/Name
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Joshua Distler
[email protected]

Activités/activities
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typography & graphic design

Titre/Title
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"USE LESS" wrapping paper

Support/Media
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paper

Commentaire/comments
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Wrapping paper is packing material for consumption; thrown away after only serving to soften a six walled advertisement. My hope was to transform its "use". The plain white exterior of the paper makes the gift generic rather than interesting. The cut-out type labels the contents as "useless", commands the viewer to "use less", and fails to conceal the underlying gift. Christmas trees normally portrayed on the outside of the paper ride inside on the back of a logging truck; an image only visible once the paper has finally been used, and it has been removed to reveal the gift and the message inside. Media becomes message and uselessness inherits use.