We are particulary proud to see how many people are wearing Lift's T-shirt. It's a good example of how good design can be a good ambassador for a brand.
We took more than 2'000 photos of Lausanne urban signs (official and not) since 2005 with the idea of making a book in which every word is a sign. We asked Nicolas Verdan, a swiss novelist, to create the text. Meanwhile, we used the photos for developing various side projects like this animation.