Innovation in Authenticity (Client News)

B&B won an international competition for developing creative POS for the new chocolate brand "swiss".
With presence in 20 airports around the world, the new POS concept is fully adaptable and uses high quality material, such as slate panels, representative of the product's swiss qualities.
This was made possible thanks to a new technology capable of extracting very thin, bendable layers of real slate allowing the use of very light structure, keeping the authentic effect we were looking for.

B&B's approach blending authenticity, innovation and respect for the brand essence proved to work well once again. Let's wait and see the market's reaction.