http://www.bread-and-butter.ch Bread and Butter en Fri, 23 Sep 2011 16:01:02 +0000 Fri, 23 Sep 2011 16:01:02 +0000 http://www.rssboard.org/rss-specification http://www.bread-and-butter.ch/?p=45
Bread & Butter is a global innovation consultancy, specialized in unique visual design services, luxury branding and new interfaces.

B&B has been founded in 1998 by Cristina Freitas and Laurent Bolli, both graduated from ECAL.

B&B now works with OZWE, a software development company founded by Frédéric Kaplan, specialized in new interfaces and digital reading tools.







































































]]> Sun, 21 Jan 2007 14:00:43 +0000 http://www.bread-and-butter.ch/?p=193
Bookapp is now evolving in two kinds of services:

Corporate Apps are based on custom made readers, with many client specific features in an immersive environment; these apps give a measurable visibility and audience to existing content and product.

Kiosk Apps based on a reader dedicated to large corpus of existing document such as magazine, books and guides collection, etc. Special features such as a fast full body research, in-app purchase product and page preview, offer a totally new perspective on how we interact with large amount of document.




]]> Fri, 23 Sep 2011 16:01:02 +0000 http://www.bread-and-butter.ch/?p=192
Tweetbook : autobiographie express imprimable à la demandePrésentationdans l’exposition Objet(s) numérique qui ouvre aujourd’hui au Lieu du Design à Paris, un nouveau service proposé par Bookapp.com : La production automatisée d’un « Tweetbook » en impression à la demande.   Le Tweetbook est un livre produit à partir de l’ensemble des « tweets » d’une personne sur une période donnée. Il rassemble ainsi un matériel biographique déjà produit, donnant une dimension documentaire à un flux de micro messages. Pour créer son Tweetbook l’auteur entre les identifiants de son compte Twitter sur une borne interactive. Celui-ci est ensuite produit de manière automatique.  Le livre correspondant peut-être reçu gratuitement par email ou  imprimé à la demande sous la forme d’un véritable livre, une sorte d’autobiographie express. Dans un premier temps, ce type de Tweetbook peut apparaître comme une représentation curieuse de nos vies numériques. 

Mais ceux qui le souhaitent peuvent utiliser le dispositif de manière plus créative, en créant un compte Twitter particulier que leur servira à écrire de un Tweetbook spécifique ou en produisant le Tweetbook correspondant à des Tweets d’objets connectés. Ce projet explore les aspects formels et fonctionnels de ce nouveau type de livres: typographie et mise en page adaptées, mise en avant des tweets les plus retweetés, index des destinataires et des hashtags, graphes montrant l’évolution du nombre de tweets mois après mois.
 



]]> Wed, 18 May 2011 15:36:52 +0000 http://www.bread-and-butter.ch/?p=190
In partnership with OZWE, we are very proud to launch the new corporate Ipad app for Nestlé International.

This app is both a news and a document reader, capable of displaying various feeds from Nestle.com in a full branded environment. It can also display full annual reports with enhanced reading capabilities using the latest version of our bookapp format.

Among other features, each page is searchable, can be shared and viewed in a single column that keeps the rigorous graphic design layout. Parsimonious animations keep the page lively and underline the content whereas contextual zoom eases the reading of texts blocks and spreadsheets.

But, as designers, we think that the best improvement in this new generation app is the graphic part. We wanted to be close to the quality of the print applications and thanks to the evolution of our bookapp format, we were able to control accurately the graphic elements and to respect the brand guidelines of our prestigious client.

The app is free and available on the AppStore.














]]> Thu, 24 Mar 2011 13:42:43 +0000 http://www.bread-and-butter.ch/?p=188
For the 11th time, Bread & Butter build
the identity, organised the experience space
and designed the visuals for Lift conference.
From stage design to program layout,
the difficulty is always to keep the line
and stay consistent without being too invasive.

But most of all, we wanted the participants
to be at ease to interact and circulate smoothly.
We made two eye catchers, one inside
the conference room, using a round screen
with a slowmo animation, and the other one
in the experience room, with the installation
of huge cardboard letters, incitating people
to take pictures and therefore to share
the conference's image.

Video and photo links here
All photos by Ivo Näpflin
(lift official photographer)
and Romina Santos
(mentioned on the photo)














]]> Sun, 06 Feb 2011 21:47:15 +0000 http://www.bread-and-butter.ch/?p=187
We organised a workshop at lift conference
this year about book urbanism or how to use
the metaphor of the city to build new practices
and tools in the books of the future.

Slide are available here:
http://www.slideshare.net/frederickaplan/book-urbanism-at-lift-11

Here is the workshop description:
________________________
We want to rethink books as cities and act as urbanists.
We want to organize people flow and itineraries;
We want to draw maps and signs;
We want to create meeting points, public spaces and private retreat;
We want to build shops, library, museum, bars and manufactures;
We want to organize public transport from anywhere to everywhere; This workshop targeted all actors of the book industry ecosystem - authors, publishers, distributor, vendors - and also designers, curators, typographer, printers, library manager or pedagogic material developers, interested in looking for new approaches to technology driven visions in the effervescent book industry.
________________________
We asked participants to make 5 groups - or ministeries -  to brainsorm and come up with ideas on:
- Ministery of Post: propose an adress system for books
- Ministery of Commerce: propose business models to make economically sustainable book-cities
- Ministery of Population: measures to encourage people-readers to live in the book-cities
- Ministery of Tourism: measures to ecourage people-readers to visit the book-cities and share their souvenirs
- Ministery of Connectivity: maps and tools to help people go from a book-cities to another, signage system to help lost people-readers.

Slide are available here:
http://www.slideshare.net/frederickaplan/book-urbanism-at-lift-11








]]> Fri, 04 Feb 2011 14:14:40 +0000 http://www.bread-and-butter.ch/?p=186
We are very pleased to launch the new ipad application for Jaeger-LeCoultre Publications.
Available here: Jaeger-LeCoultre Publications.
This app is both a library and a reader capable of a multitude of features to enhance the reader experience.
We paid a particular attention to the graphic treatment of each element of the layout.
To extend the reading immersion from the printed books to the digital media, we redesigned each pages making the texts directly readable without zooming and at the same time allowing a powerful zoom on the images to give the watches amateur a very close look to the movement.
Various animations - like the Grand Master Grand Complication watch completely animated-, videos and diagram has been added as additional content and the reader can send each pages by email or use the share tool to publish on facebook or twitter.
For the client perspective, beside giving its clients and brand followers a convincing digital experience, the app is capable of sendind accurate metrics not only on the app and publications read, but also on each pages read, becoming a communication tool and thermometer of the market.

















]]> Sun, 30 Jan 2011 00:18:10 +0000 http://www.bread-and-butter.ch/?p=184
Bread & Butter et OZWE sont partenaires du "Laboratoire des Nouvelles Lectures", à la fois en tant que membre du comité de pilotage, conseillers et pour la direction artistique du projet.

Nous avons entre autre réalisé le logo et la conception graphique du site web (en cours de développement).

Yves Cretegny, CEO de Lift, en explique les grandes lignes ainsi: "Le laboratoire des nouvelles lectures est une initiative lancée par le Salon du Livre et de la Presse visant à encourager l’expérimentation et l’observation des modes émergents de lecture sur supports numériques.

Le but de l’opération est de positionner le Salon de Genève comme un acteur actif dans le processus de transformation de l’industrie de l’édition induite par l’entrée des supports numériques sur le marché de la lecture.

Le laboratoire est constitué de 4 éléments qui placent le lecteur au centre: le concours d'idée ouvert aux particuliers, le laboratoire de test ouvert aux entreprises, le forum de discussion et la conférence physique qui aura lieu pendant le Salon."





]]> Wed, 08 Dec 2010 14:43:29 +0000 http://www.bread-and-butter.ch/?p=183
We just completed a much more accurate drawings of each of the 42 official gamepads and produced a nice poster.

**UPDATE -2 **

Order your copy by sending an email here

A0 format, offset print on 100g/m2, white uncoated paper:

USD 50$ for Switzerland or France

USD 80$ INCLUDED PORT Everywhere else

**UPDATE-2**

We feel necessary to do this exercise of "reverse design process" to help us understand the way the designers tried to get differentiation and better control in their gamepads. Each line in the drawings indicates a volume in the mold: on some gamepads, letters or signs are included in the mold and not printed and therefore we drew it.

We were particularly impressed to discover so many design approaches from "less is more" to "bigger, better, bolder" tactics, but also to noticed that the brand influcenced the shape more and more over the years: just look at the size and shape of Microsoft Xbox logo on their first gamepad, named "Duke". We can almost listen to the debate between the industrial designers and the marketing manager!

Does the arrival of Kinect, the Microsoft "controller-free gaming and entertainment experience" (wikipedia), kill definitively the development of new gamepad ? Is the Sony move controller the last of the Mohicans ?
Can we say that gamepad genealogy line came to a end?

You can follow this project here game controllers book project.

The gamepads project is conducted by Nicolas Nova and Laurent Bolli.











]]> Thu, 18 Nov 2010 09:16:42 +0000 http://www.bread-and-butter.ch/?p=182
As Nicolas Nova explained it in the early stage of lift 2011 design definition, "this year theme corresponds to the idea that digital technologies can be seen as a pervasive layer around people, artifacts and places; objects as well as individuals, are simultaneously active and passive concentration points." Looking for a graphic interpretation of this immaterial stratum, we tried numerous approaches that finally lead us towards simple folded paper sheets with printed images of common objects, randomly gathered and photographed. Our intention in doing so was to symbolize the fact that everything and everyone became a potential interactive layer as a part of a bigger global envelope, and, in many ways, distorted the perception of the original reality. From a graphic point of view, we tried to give a feeling of lightness and subtlety, somehow more feminine. The notion of interconnection - if not interaction - is represented by an abstract network of lines and pearls, graphically referencing to the work of swiss graphic designer Karl Toggweiler in a poster designed for the "Bernische Ausstellung" in 1952. It seemed to us that using a direct reference to both Switzerland's long tradition in graphic design and to an old representation of an abstract network, had its relevancy in the Lift context, where looking at past stories and creation has always be one way to decipher the future. Finally, one of our main concern about the visual, is always its capacity of being reinterpreted in the conference other media (for example in the speaker 's name video animation) and in the space (for the general signage and for the stage eye-catcher).



]]> Fri, 12 Nov 2010 17:02:34 +0000