http://www.bread-and-butter.ch Bread and Butter en Sun, 11 Jul 2010 12:36:24 +0000 Sun, 11 Jul 2010 12:36:24 +0000 http://www.rssboard.org/rss-specification http://www.bread-and-butter.ch/?p=45
Bread & Butter is a global innovation consultancy,
specialized in visual design services and branding.
We're 10 people:  full-time visual industrial designers and human computer interaction engineers.  We create brand systems for tomorrow's world: corporate identities, gesture interfaces, invisible tags, urban-resistant interactive screens, push advertising, augmented books and brochures are among our clients demands.
B&B was founded in 1998 by Cristiana Freitas and Laurent Bolli, both graduated from ECAL.








































































]]> Sun, 21 Jan 2007 14:00:43 +0000 http://www.bread-and-butter.ch/?p=180
BOOKAPP - for book application - is the name of a new range of services dedicated to the development of the future of reading we created with our partner company OZWE.
Question such as: How devices like smart phones and iPad similar will affect the way we design, read and comment books, catalogues, annual reports, essay, novel or comics ? What to do with the huge existing collections? What can we expect from an augmented reading experience ?
We decided to be part of this big discussion and to be an active force of proposition in this field.
1) BOOKAPP, as a product, is an answer to all small and medium editors that don't want to give their rights to huge company such as Google but struggle to find a solution to sell book online. On the website BOOKAPP.fr you can buy book application for iphone and ipad, based on the physical book, with the possibility to underline part of the text, make and share comments. It's simple, it's easy and it's very cost effective as we let the editors fix the price. More functionalities such as a research tool are currently being developed.
2) BOOKAPP, as a service, is being proposed with success to company willing to do more with their traditional document, particularly in the field of Annual Report and Luxury Product Catalogs. Our approach is always to take the printed documents as a base-camp to numeric escapades. We deliver specific analysis and propositions for a deployment of these documents on new interfaces, taking advantage of the immersive possibilities they offer.



]]> Sun, 11 Jul 2010 12:31:41 +0000 http://www.bread-and-butter.ch/?p=179
We had the chance to be invited by the Mudac to design a gift for the 10th year anniversary of the emblematic Swiss Museum.
We took the opportunity to create two augmented visuals printed on heavy canvas and enabling a birthday game using QRCodes.
This was also a nice opportunity to explore QRCodes both as a new augmented visual language and as a graphic expression of technology.
Visitors could appreciate the colorful posters and if desired go beyond and watch a selection of 50 birthday's videos and songs.
It was also a great experience to test how a large crowd would react in front of these kind of coded images.








]]> Sat, 29 May 2010 21:29:52 +0000 http://www.bread-and-butter.ch/?p=178
For this year lift theme "connected people", we decided to work on the idea of balance, equilibrium, that composed the conference population: from activist to hackers, from pirate to fans, from early adopters to digital natives.

The graphic treatment followed the same line we developed from the first lift conference in 2006, using traditional drawings and low-tech animation techniques contrasting with the cutting-edge technologies and concepts characterizing lift spirit.

This concept was materialized among others items by the realisation of a giant moving object, a 5.5 x 2.2 m. mobile, composed of free handmade typography and vibrant colored shapes. This piece served two purposes: as a stage eye-catcher (doing well also on the video) and as a link between the physical and the digital expression of the brand. From a 2D static image on the poster and stickers, it became a 3D moving object on the stage and 2D animation on the video and in the stop motion animation.

more photo on the lift flickr pool: http://www.flickr.com/groups/lift_conference/pool/



















]]> Fri, 07 May 2010 21:47:36 +0000 http://www.bread-and-butter.ch/?p=177
The Quick Response codes (QR Codes) are becoming the evident new standard for 2-dimensional codes.
We can find them in our train tickets, catalogs, poster, flyer and on some products.
Basically they are useful to make quick links to urls that will show extra content and, more globally, it's opening a whole world of new possibilities in term of augmented communication.

However, one of the problem is the adaptation of theses codes in a graphically controlled environment, because of the standard, black and white, un-branded look that gives not the seduction it should.

With their combined competences, B&B and OZWE worked on developing new branded QRCodes, aligned with the visual identities elements of a specific brand, and, therefore, allowing different uses of these communication elements: bigger, better and bolder.

But this is not all. What makes also a difference for our clients is that we run a systematic testing program with all major QRCode scanner, in various conditions and with different QR Codes sizes, that gives an accurate report about how the branded QRCode will be recognized and for what kind of environement it is best suited.

The images show some of the graphic research we did for our clients.

In a larger perspective, we expect that the applications of new interfaces and technology with strong existing identities will be a great new challenge for visual communication agencies. Clients questions such as: how will my logo appear in 3D ? how can I use augmented reality without gadgetizing my brand ? how can I take advantage of the geo-located technologies in my communications stream ? How can I link my good old printed material with interactive interfaces ?

Just asked us, we may have some tips.





]]> Thu, 06 May 2010 16:38:31 +0000 http://www.bread-and-butter.ch/?p=176
60 (!) people attended our workshop at Lift 10 Conference with Frederic Kaplan about
"Reinventing books, magazines and newspapers in the digital age".

The idea was to work on a single theme - the little red riding hood - and reinvent new reading experiences from today's stable forms of reading (slide 29) and new interfaces.

All slides of the 20min. presentation here

We got a lot of positive feedback and great ideas where generated and presented.
A great summary of what was discussed by hubert guillaud  here (in french).





]]> Thu, 06 May 2010 10:44:03 +0000 http://www.bread-and-butter.ch/?p=175
The game controllers book project, with Nicolas Nova, is reaching it's second phase.
We have now an exhaustive collection of pads, covering all major manufacturers, from which we took orthogonal calibrated photos, from a front, back and top points of view. This was essential for the analysis we wanted to conduct: pad generic shapes, buttons configurations and shapes, active/passive surface use, d-pad mechanisms, graphic symbols evolution, etc.
As the work continues, and as the intriguing beauty of these iconic human-computer interaction devices is getting revealed, we decided to produce episodically some side graphic artifacts - this time a poster.










]]> Thu, 18 Mar 2010 21:19:20 +0000 http://www.bread-and-butter.ch/?p=174
So we had a party at our Re-organised office at the top of the Tour Bel-Air, in Lausanne, to celebrate our new partnership with OZWE the interactive surface company from Frédéric Kaplan.
(thank to Nicolas Nova for the photo).

It was a great opportunity to brainstorm on our business and on the future opportunities we'll develop with the competences of OZWE: gesture interfaces, invisible tags, urban-resistant interactive screen, push advertising are among the most promising projects.

This new plateform is now capable of a complete range of services from technology and image consultancy to prototyping and brand system definition.

This is  Panoramic Lab.



]]> Tue, 23 Feb 2010 15:44:45 +0000 http://www.bread-and-butter.ch/?p=173
Après plus d'une année et demie passée depuis le début du projet, le livre sur le quartier du Flon est sorti des presses du relieur.

Le défi de ce livre qui raconte l'histoire de ce quartier lausannois si particulier a autant été de réunir un contenu riche, écrit à plusieurs mains, que de trouver une forme qui permette d'ajouter à un déroulement chronologique ordinaire, des feuillets qui créent un diversion formelle et contextuelle.

Un itinéraire photographique réalisé par David Gagnebin-De Bons et Benoît Pointet offre une vision subjective des transformations opérées dans le quartier depuis 10 ans en suivant le parcours de trois personnages sur une journée déambulant sur la plateforme.

B&B remercie la LO-Holding et Flon-Events pour avoir cru dans ce projet et permit sa réalisation dans les meilleures conditions.





]]> Mon, 15 Feb 2010 17:52:11 +0000 http://www.bread-and-butter.ch/?p=172
Bread and Butter (B&B), the design agency based in Lausanne and OZWE, an EPFL spin off, specialist in new interfaces, share now the same creative space at the top of the Bel-Air Tower, in Lausanne. In this Panoramic Lab, designers and engineers work together to invent the communication and interactive tools of tomorrow. Come in and discover in an exclusive way their next projects and last productions.

Bread and Butter (B&B), l'agence de design lausannoise et OZWE, la compagnie spécialiste des interfaces issue de l'EPFL, partagent désormais un seul et même espace de créativité, au sommet de la Tour Bel-Air à Lausanne. Dans ce laboratoire panoramique, designers et ingénieurs travaillent côte à côte pour inventer de nouvelles manières d'interagir et de communiquer. Venez découvrir en exclusivité leurs prochains projets et leurs dernières réalisations.



]]> Tue, 02 Feb 2010 09:25:27 +0000